Maven Research parent company, Munro Global, launches consultancy division 3000ft Strategic Insight

Released on: June 13, 2008, 9:22 am

Press Release Author: Emma Bennett

Industry: Marketing

Press Release Summary: Munro Global adds the new consultancy division 3000ft
Strategic Insight to a portfolio which already includes four established market
research firms: FDS International, Maven Research, M-Lab and field research
specialist, acefieldwork.

Press Release Body: Maven parent company, Munro Global, has launched a new
consultancy division, 3000ft Strategic Insight.

Formed in June 2006, Munro Global, which is substantially funded by Acuity Capital,
formerly the smaller companies team of Electra Partners, adds 3000ft Strategic
Insight to a portfolio which already includes four established market research
firms: FDS International, Maven Research, M-Lab and field research specialist,
acefieldwork. Group turnover is forecast to exceed £10 million in 2008.

Charlotte Cornish, Chief Operating Officer of Munro Global, said: \"3000ft is an
exciting addition to the Munro Global Group. With its knowledge and expertise in
consumer behaviour and motivations, 3000ft will help clients understand the likely
impact of their tactical and strategic decisions.\"

Heading up 3000ft is William Nelson, a consumer insight specialist who has
previously been Head of Consultancy Services for the Future Foundation Group and
Centre Director at the Centre for the Study of Media, Technology and Culture
(CSMTC).

William Nelson commented: \"Munro Global is the perfect home for 3000ft - their
commitment to research excellence sits perfectly alongside our mission to bring a
new level of rigour and precision to strategic trends analysis in the UK, and we in
turn will enhance the Munro offer, working closely with other companies in the group
to add value to their research services.\"

Richard Hepburn, Chief Executive of Munro Global added: \"Although we looked at a
number of possible acquisition targets in this area we concluded that bringing on
board our own team, complemented both by Charlotte's previous experience with the
Henley Centre and Future Foundation, and a network of trusted partner companies and
specialist consultants with whom we are already collaborating, was the optimal way
to introduce this offer. The addition of 3000ft further enhances Munro's
capabilities to deliver client-focused, business-enhancing solutions across a range
of research focused marketing services disciplines.\"

For more information, visit our websites www.munroglobal.net and www.3000ft.co.uk.

About Maven Research

Maven Research is a full service market research agency, one of the ten largest
agencies in the UK for continuous research, specialising in measuring customer
satisfaction and employee engagement. Maven Research offers a full range of research
services and uses both qualitative and quantitative techniques to provide research
solutions that add strategic value. We tailor the research process from inception to
completion and reporting according to a customer's individual market research needs.

We have a broad range of business and consumer research experience across all
sectors and our research applications include tracking customer satisfaction levels,
identifying factors that drive customer loyalty, understanding employee engagement
and all forms of ad-hoc research into brands, products and services. We have a wide
range of clients, including Lloyds TSB, Mercedes Benz UK and British Gas. We have
over ten years of research experience in the utilities sector, have conducted and
continue to run gap analysis projects for both local and Central government clients
and have recently been conducting up to 25,000 market research interviews per month
for a number of high street household names such as M&S and Vodafone.


Web Site: http://www.maven.co.uk

Contact Details: Emma Bennett
Marketing Manager
Maven Research
Old Bank House,
39 High Street,
High Wycombe,
Bucks,
HP11 2AG
www.maven.co.uk
01494 688400
maven@momentumws.co.uk

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